We Frame What Matters Most
This campaign was developed for Renewal by Andersen as part of an integrated advertising and public relations project. I led the development of key marketing tactics across digital, experiential, and traditional channels, including social media advertising, search, display, Nextdoor outreach, billboard placements, activation concepts, and a dedicated landing page experience designed to guide homeowners through the decision process.
Client
Renewal By Andersen
Service Provided
Digital Marketing, Media Planning
The Goal
The primary goal was to increase brand awareness, build trust with homeowners, and drive in-home consultation requests. The campaign focused on educating potential customers about product value, craftsmanship, and long term benefits while positioning Renewal by Andersen as a reliable partner in home improvement decisions.
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The Challenge
Many homeowners perceived the brand as high quality but expensive, often lacking clear understanding of the long term value behind the investment. The challenge was to create messaging and tactics that reduced hesitation, built credibility, and met consumers where they were researching, from digital platforms to neighborhood level outreach and real world touchpoints.
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The Result
The final campaign delivered a cohesive multi-channel strategy designed to build trust, improve brand sentiment, and guide homeowners toward consultation bookings. By combining educational messaging, targeted digital tactics, experiential activations, and a streamlined landing page experience, the campaign positioned Renewal by Andersen as both a premium product and a trusted partner in home improvement decisions.
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My Plansbook Contributions
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